Google Shows Restraint, Fails to Outbid Microsoft for Facebook Ad Deal

With a flurry of deals in recent months, Google (GOOG) has seemed willing to pay handsomely for attractive companies and contracts. The online ad leader has received mixed reviews for acquisitions of Doubleclick, Feedburner, and YouTube, as well as their exclusive ad deal with MySpace. With news that Facebook was negotiating with both Google and Microsoft (MSFT) on an international ad deal and a minority investment, it would not have been surprising, given their cash hoard and past deal history, to see Google outbid Gates & Company for the deal, even though Microsoft currently runs ads on Facebook's domestic site.

In a shift for Google, reports are hitting the wires that Facebook has secured a $240 million investment from Microsoft, in exchange for an expanded ad deal that covers Facebook's foray into the international market. MSFT is getting a 1.6% stake, which values Facebook at a whopping $15 billion. All this for a company that supposedly is on track for 2007 revenue and profits of $150 million and $30 million, respectively. That's right, Microsoft is paying 100 times 2007 sales and 500 times 2007 earnings!

There is no doubt that adding Facebook to its arsenal of web advertising properties would have been a boon for Google, but given that Microsoft already has a relationship with them, it is not too shocking that they would expand their existing deal. While prices of less than $2 billion for YouTube and $100 million for Feedburner will likely turn out to be bargains, it was likely tougher to justify a $15 billion valuation for Facebook. Many Google shareholders are probably happy to see the company show some sort of financial restraint, even though Facebook is clearly a hot property in the social networking space.

As for Google stock, the shares have soared to $675 on the heels of another strong quarterly earnings report from the company. I still believe the stock will continue its rise, but future gains will likely be far more limited. I will likely want to sell stock when the forward P/E approaches 35 times, which right now would equate to about $718 per share.

For the bears who continue to point to the fact that Google's market cap has irrationally matched or exceeded that of blue chip companies like Citigroup (C) and Wal-Mart (WMT), I would caution people against such comparisons. Lining up a software company side by side with a retailer or a bank really is comparing apples to oranges. Instead, I would suggest you compare Google's valuation with other software companies.

With a low 30's forward P/E ratio, given Google earnings growth projections over the next 3 to 5 years, I think investors will conclude that Google's share price is not only quite reasonable, but will continue to rise if the company can deliver earnings growth rates in the 20 to 30 percent range annually for the next several years. Even if you factor in decelerating profit growth as well as continued P/E contraction, you can still project a stock price meaningfully higher than current levels over the longer term.

Full Disclosure: Long shares of Google at the time of writing

A Trade Idea As Another Bank of America Entry Point Presents Itself

On July 30th I mentioned how I thought Bank of America (BAC) stock at $47 was attractive with a 5.4% dividend yield. The shares moved above $52 since that post, but today are falling back sharply, to $48 each, after the company posted poor third quarter results, just like every other bank has thus far. The dividend now stands at 5.3%, and I think it is very safe.

If you want to generate even more income on this trade, you could buy the stock to collect the dividend and any capital appreciation, while simultaneously selling out of the money call options on the shares to collect more cash. For example, the May 2008 52.5 calls are selling for about $1.75 each right now. Buying the stock and selling those calls would result in a breakeven point of ~$45 per share over the next 7 months or so. Conversely, your upside would be up to $52.50 on BAC stock, plus dividends and option premiums of around $3 per share (up to 15% in total gains).

If you think the stock will trade within the recent range of the high 40's to low 50's, this trade would be a great way to make a double digit percentage profit if BAC can make up the few points of recent losses in coming months.

Full Disclosure: Long Bank of America at the time of writing

Thoughts on Crude Oil's Record High Above $88 Per Barrel

I have recently suggested investors consider taking some profits in the crude oil market, but prices in the low 80's price range has not stopped the commodity from continuing its ascent. Crude oil is hitting new historic highs today above $88 per barrel. The contrarian in me prefers to buy weakness and sell strength, so even though the current rise could continue, I am not going to jump on the momentum train and suggest people pile into crude in the short term. Longer term, though, I think it is worth taking a look at what will ultimately dictate where oil prices go.

To understand oil market dynamics, one can simply boil it down to supply and demand. There is a debate right now among energy watchers as to whether or not we are actually reaching a peak in world oil production. Obviously, if that is indeed the case, and demand continues to rise on the heels of a global economic expansion, higher oil prices are the likely result. However, official projections from various agencies still project that production will increase to meet higher demand, despite evidence in recent years that production gains are easier said than done.

Consider information from the U.S. Energy Information Administration. The EIA's own data shows that despite a trend of ever-increasing oil demand around the world, production has actually been leveling off. In 2005 and 2006, world oil production was 84.63 and 84.58 million barrels per day, respectively. Estimates for 2007 stand at 84.72 million barrel per day.

As you can see, world oil supplies have been essentially flat for the last 3 years. Interestingly, energy experts have predicted production increases in the past for this period, but such gains have not been realized. This data gives the "peak oil" theorists some ground to stand on.

Once again, the EIA is projecting 2008 oil production worldwide to increase meaningfully, to 87.06 million barrels per day. If this forecast proves true, those suggesting that international oil production has already peaked will be dismissed. However, if production fails to meaningfully rise during 2008 in the face of higher demand (for the fourth consecutive year), chances are the oil markets will reflect this dim supply/demand outlook in the form of higher prices.

The chart below shows the data I have referenced above in graphical form. In my view, this is the trend we should be watching to see where oil prices are headed in the intermediate to longer term. The short term, however, is anyone's guess.

Source: U.S. Energy Information Administration web site

Why Bears Focus on GAAP Earnings, & Why I Don't

A very popular argument you hear from the bears these days is the fact that many market strategists are basing their stock forecasts on what are called "operating earnings." Since third quarter earnings season is in full swing this week, I thought I'd take a moment to give you my views on "operating" earnings and the comparison with the bears' preference, "GAAP" earnings.

First of all, let's clarify the difference between the two measures. GAAP stands for Generally Accepted Accounting Principles. These are the rules that accountants use when creating financial statements for corporations. However, just because accountants prefer GAAP, that does not mean that stock investors should necessarily care as much as they do about GAAP earnings.

Investors often create their own measures of value based on what they truly care about when investing in publicly traded businesses, namely cash flow. For example, capital intensive businesses are typically valued on EBITDA, or earnings before interest, taxes, depreciation, and amortization. EBITDA is usually simply called cash flow.

Moving back to the market in general, 2007 estimates call for the S&P 500 companies to earn $93.50 in operating earnings but only $86.00 under GAAP. If you find a 16 P/E appropriate, for instance, you can surmise a fair value on the S&P 500 of either 1,496 or 1,376, depending on which earnings number you use. If you are a bear and are trying to convince people that stock prices are overvalued, which number are you going to use? Obviously, the latter since it is 8% lower.

One of the larger components that accounts for the difference in GAAP and operating earnings is the expensing of stock options. As many of you know, the accounting industry has mandated that companies treat stock option grants as expenses, and reflect that on their GAAP income statements. Since operating earnings focus on actual cash flows from operating activities, they exclude options-related expenses because it doesn't actually cost a company any money to issue stock options to their employees, even though those options may have monetary value to the holder in the future. GAAP rules account for the expenses to differentiate between firms that issue options and those that do not.

Personally, I have to disagree with the accountants on this one. If booking imaginary expenses for option grants was supposed to show investors that two firms with different compensation structures are indeed different, then they have ignored the fact that the effects of issuing options do show up on the income statement already for all publicly traded companies; under "earnings per share."

Issuing options does not in any way change the amount of profit a company is earning. As a result, I think it is silly to pretend that it does by expensing them. What is does do, however, is dilute existing shareholders by increasing the total shares outstanding of a corporation. Two companies that are identical in every way except their use of options (or lack thereof) will report different earnings per share (EPS) numbers. The company that issues no options (and thus has no so-called expense) will report higher EPS than a company that issues options, assuming all other factors are equal and held constant.

In my view, that is where investors can differentiate between options issuing firms and those who shun the practice. The dilutive effect of issuing options does in fact show up on the income statement, you just have to move further down the page to see it.

As long as companies that issue options have lower share prices than those that do not (again, assuming all other factors are equal and held constant) there is no reason to pretend that it is actually costing a company real money to issue options. If you do, then the dilutive effect is counted twice (lowering net income once by calling options an expense, and a second time by reducing earnings per share on that lower net income figure via higher share count).

That hardly seems fair to me and as a result, for companies that issue a lot of options (tech companies, for example), in my view it is perfectly fine to use non-GAAP earnings when valuing stocks.

Analysts Got It Right As Google Passes Wal-Mart in Market Value

Regular readers of this blog know that sell-side analyst research reports are not something I reference very often for trading recommendations. The numbers show that analyst picks fail to beat the market consistently, and do so with more volatility, just as most mutual funds do. That said, given that most Wall Street research is positive in nature (they want you to buy stocks, after all, so they make money) there will be a lot of times that I agree with the analysts, merely due to probability.

In May I wrote positively about search giant Google (GOOG) when it was trading in the low 460's (Google Looks Cheap, Believe It Or Not). At the time I wrote that upside to $600 per share looked like a conservative price objective, with downside limited most likely to only $450 per share. This view was also the consensus view on Wall Street, with most analyst price targets right around $600 per share.

Well, the analysts got it right this time, so let's give them credit. Google crossed $600 per share this week, jumping $5 yesterday to reach an all-time high of $615 per share. In doing so, Google now has a larger market value ($192 billion) than Wal-Mart (WMT) ($184 billion), a fact that many seem to find pretty staggering. I want to make two points about this in justifying why investors should not be alarmed by recent trading action in Google stock.

First, the reason why we see analysts now raising their price targets on Google closer to $700 per share is due to the fact that 2008 earnings estimates are approaching $20.00 per share (As I predicted in May) and the company's growth rate should be in the 30 percent range for the next several years. Most any investor will tell you that a P/E equal to or slightly above a company's growth rate is fairly common.

A conservative valuation on Google of 30 times earnings gets you to $600 per share, and a P/E of 35 or 40 for one of the world's fastest growing companies is a price tag that many investors will be willing to pay, hence the rising price objectives. Personally, I would not be loading up the boat on Google at current prices, but a trading range of $500 to $700 per share over the next six months or so seems reasonable. Given we are right in the middle of that range right now, Google shares are a solid hold, with a bias toward profit taking over purchasing if a trade needs to be made.

As far as the Wal-Mart market value comparison goes, the discrepancy that might seem overdone to the casual observer really isn't out of whack with reality. In 2008, Google is expected to earn a profit of $6.1 billion, which is less than half of Wal-Mart's expected net of $13.8 billion. This implies a P/E on Google of more than double Wal-Mart, which is the case (31x vs 13x forward earnings). However, given that Google's margins and growth rates are far higher than the world's leading retailer, investors can easily justify the market values of both companies. That said, Wal-Mart appears to be the better value, trading at a below-market multiples, versus 2x the market for Google.

Full Disclosure: Long shares of Google at the time of writing

What Does a 3.5% Stake by Ackman's Activist Firm Pershing Square Mean For Sears?

I'm not going to try and sugar coat the last few quarters for Sears Holdings (SHLD) investors. Let's face it, it's been a tough time lately for shareholders of the retail chain. After an unbelievably strong performance in recent years on the heels of Chairman Eddie Lampert's turnaround efforts, the current economic environment is something that the highly admired hedge fund investor can't control. The main business at Sears Holdings has been negatively impacted by both sagging spending at the low-end consumer level (Kmart's target market), as well as declining expenditures on new home projects (a big part of the picture at Sears -- think Kenmore and Craftsman). As a result, the stock has been in a real funk since July or so.

Not surprisingly, the weak share price has attracted another very smart value investor. We have learned that Bill Ackman, who runs Pershing Square Capital, has taken a 5 million share (3.5%) stake in Sears Holdings. Given that recent weeks have seen SHLD drop down to the $125 area, from a high of $195 earlier this year, seeing a very successful investor like Ackman coming in isn't surprising, but it has helped boost the stock a bit in the short term. Shares are trading up to the mid 140's right now.

So what does this Ackman investment mean for investors? Well, Ackman has been very successful in retail-oriented investments that often result in him taking an activist approach with management. Investments lately in McDonalds (MCD), Target (TGT), and Wendy's (WEN) have done very well, though the Target stake is new enough that big changes at the company have yet to be fully felt other than in the stock price.

There are two possible reasons we could be excited about the news that Pershing Square has amassed a $700 million stake in Sears; it represents a new investment by a very smart value investor, and it signals that Ackman plans to take a large activist role with the company and management, leading to changes that will unlock shareholder value. I agree with the first reason but am less optimistic about the second.

Obviously, interest in Sears from someone like Bill Ackman strengthens one's conviction that the stock is indeed vastly undervalued. I have believed this for years (and the stock has risen sharply during that time) and my views have not changed despite the stock's poor performance this year. But still, contrarian investors should still always be looking for things that either reaffirm or contradict their views on a particular stock. This announcement certainly succeeds in reaffirming my confidence in Sears as an attractive long-term investment.

That said, I think the assumption that Ackman will be able to successfully pressure Sears management into making drastic changes is more unlikely than not. Typically, activists investors can put heat on senior management because they own more stock than them. In essence, management is working for those investors and therefore a CEO would not want to anger enough large shareholders that it could cost him/her their job. In the case of Sears though, Eddie Lampert is the chairman of the board and the company's largest shareholder!

Lampert and his hedge fund (ESL Investments) own 46% of SHLD, compared with Ackman's 3.5% stake. How much pressure can realistically be applied given these ownership percentages is unclear. I suspect Lampert has a plan and is going to stick to it, despite a growing investor base (myself included) that wishes he would accelerate some of his plans due to the fact that his core business is facing several headwinds in the current economic climate that are beyond his control. All in all, this news is positive for investors and I agree that Sears Holdings stock represents great value, especially at recently depressed prices.

Full Disclosure: Long shares of Sears Holdings at the time of writing

Should We Cheer or Jeer Bernanke and the Fed?

A reader asked if I would share my thoughts on the views expressed in a Yahoo! Finance article written by Wharton Professor Jeremy Siegel on Thursday regarding the Fed and whether or not it should be flooding us with rate cuts.

The piece, entitled Don't Blame the Central Banks -- Thank Them, was well written and sought to comfort readers that coming to the aid of the banking industry is a good thing and could potentially help avoid a recession. Opponents of the Fed's recent rate cut point to the fact that it is a bail out, and contributes to a moral hazard problem.

From my perspective, I think it is important to differentiate between a bail out and a Fed that provides additional liquidity and reduces the discount and federal funds rate. I am firmly against a bail out of any kind because it rewards (or at the very least seeks to reduce the negative repercussions from) poor decision making by the private sector. I agree that moral hazard is a real concern.

We live in a nation that is fueled by incentives. In most cases, people make decisions based on the incentive structure that is present at the time. If we bail out lenders who made stupid loans as well as the borrowers who were so eager to borrow money than they couldn't afford to pay back, then nobody will learn from their mistakes and they will be made again and again, at the expense of taxpayers.

An important point to make, however, is whether or not the Fed's actions thus far should be considered a bail out. Surely the Congress and President Bush could sign into law some sort of plan that essentially bails out troubled lenders and borrowers, but let's focus on what our central bank has done so far. As Siegel points out in his article, the Fed has taken the lead in increasing the level of available liquidity. It allows those who want access to capital but can't get it due to short-term market inefficiencies to have ways to get it. Our market-based economy will be better suited when we can eliminate, or at least sharply reduce, a liquidity crisis.

In my view, this is not a bail out. No borrowers are having their loans forgiven and no lenders are getting reimbursed for unrecoverable loans. When you have market participants providing capital into a market based system, and the system temporary stops working (i.e. capital becomes scarce), I applaud the Fed for stepping up in their role as a lender of last resort. We can argue how much of an impact it has had thus far, and will have in the future, but I have no doubt it is helping in some measurable way.

What I find interesting with this mortgage crisis so far is that the companies that have filed for bankruptcy (there have been more than 50 mortgage lenders go under so far) and the companies that have stopped making new loans, have fallen upon hard times due more from a lack of liquidity than loan defaults and property foreclosures. Interestingly, most home loans are being paid on time. As of August 31st, the nation's largest mortgage lender had 95% of its loans being paid on time. Other lenders have seen their loan portfolios perform even better than that (delinquency rates at another banking institution company discussed last week on this blog are 50% below those of Countrywide).

Now, that is not to say that there isn't a problem. The sub-prime sector of the market has seen delinquent rates reach more than 20% at some of the more careless lenders, and many of them are no longer in business as a result. I just hope that the actual performance of these loans is what ultimately causes the lenders to sink or swim. If you made bad loans, you deserve to go face the consequences, with no help from anybody.

However, companies whose loans are performing okay also found themselves teetering on the brink due to a lack of capital in the marketplace. If the Fed can provide liquidity to maintain an orderly market, I think they are doing the right thing. That won't have any impact on how many loans are defaulted on, and I think that is what should determine how much money these firms lose and whether or not they can continue to stay in business. The might lose a lot of money in the short term, but very few can argue that isn't justified based on the lax nature of their lending standards in recent years. What I'd prefer not to see is a lender be forced into bankruptcy due to lack of liquidity, only to see their loans bought up by third parties who actually recoup most of the outstanding money.

I am all for the Fed's aiding in the liquidity crisis, but let's make sure the people who lent money to people who couldn't pay it back don't get bailed out, even if that means a family has to give up their house in the process. If they can't afford the house, I see no reason to fight hard for them to stay in it when they can move into another one (or rent) they can afford.

Banks Announce Major Writedowns? Duh!

That's not even really my headline. It's what the market is saying this morning after both Citigroup (C) and UBS (UBS) announced huge losses during the third quarter. Citi plans to take $3.3 billion in write-downs for the quarter, consisting of $1.4 billion from LBO loan commitments, $1.3 billion from losses on sub-prime securities, and $600 million from fixed income trading losses. Also hitting the wires today was news that UBS is projecting a quarterly loss of up to $690 million.

So the market's getting crushed, right? Well, not exactly. Citi stock is up 1 percent, with UBS up 4 percent. The Dow is higher by more than 100 points, and once again sits above the 14,000 level. Now, I am not telling you this as a proclamation that the worst is over and we are off to the races. I don't know when the credit losses will peak, and there will be more write-downs in the future, even additional adjustments from Citi and UBS.

The takeaway from this morning's action is that everyone and their grandmother knew these write-downs were coming. The stocks have been hammered because of that. The rallies today should not be that surprising as a result. It represents a relief rally because, at least for now, the losses aren't as bad as they could have been. That doesn't mean things won't get worse, it just means that, for now, the world is not ending.

Full Disclosure: No positions in the companies mentioned at the time of writing

Thoughts on the Financial Media

Since it came up in discussions regarding my last post, I wanted to touch upon the issue of the financial media a bit more. I think it is important for investors to understand why media outfits like the NY Times (NYT) might not be the best resources to use when making investment decisions. Recent events involving a story the aforementioned paper published about Warren Buffett's interest in buying a 20% stake in Bear Stearns (BSC) bring the issue to light even more.

For those that didn't hear about it, shares of Bear Stearns rose more than 10% on Wednesday after the NY Times reported that Buffett was one of several parties discussing the purchase of a minority stake in the troubled investment bank. Within minutes other reporters were playing down the story after speaking with sources they have within the industry. The next morning, Bear even refuted the story itself on a call with investors. Lots of people have lost money due to what looks to be an erroneous report. Most likely someone leaked the story to a NY Times reporter, assuming they might publish it, causing a temporary jump in the stock price, allowing them to sell some stock at a nice profit right before the end of the quarter.

Now, yes, that explanation as to why it all happened is purely speculation on my part. However, based on what happens all the time on Wall Street, coupled with the fact that the story was immediately rebuffed by numerous sources, including Bear Stearns, leads me to be cynical and suspect that the Times did not check with many reliable sources before reporting Buffett's supposed interest.

I bring this up because media outlets are not the most trustworthy of resources when trying to gauge the merit of a particular investment. The NY Times is often guilty of this because they are based in the financial capital of the world and have access to lots of Wall Street people, but many other media people make the same mistakes.

It shouldn't really be all that surprising though, that is, the fact that newspapers and the media in general is often biased in their reporting. In recent months, the NY Times has published numerous stories, from numerous reporters, regarding many different financial corporations including student lending firms, credit card issuers, and mortgage companies. Some of these firms I am invested in, so although I don't read the NY Times regularly, I have seen some of the "journalism" that has been published to the extent that it has caused stock price movements that interest me.

It is no secret that the Times has a liberal bias in many cases, and some of their attacks on large consumer lending companies makes it clear that some of their reporters are purposely trying to criticize large financial institutions for their lending practices, whether it be to college students, sub-prime home owners, or credit card dependent consumers. I guess it's just the world we live in.

Now don't get me wrong, I am all for throwing the book at companies that break the law or act in extremely unethical ways. By no means am I arguing that unlawful acts should not be punished to the fullest extent, and please don't assume that I am writing strictly to make a political point. Most times I am successful in separating my political beliefs from my job as a stock picker, not only because it serves me and my clients best by doing so, but also because the views are often at opposite ends of the spectrum.

However, since consumer lending activities have become such a big issue lately, the media has started to really cross the line, in my view. It has, in part, I believe contributed to the fact that many Americans feel like they are constant victims of big business, whether it be the oil companies' supposed price gauging (which there is no evidence of), or any type of consumer lending that has been called predatory in nature without any evidence to support the claim.

Stories in recent months from the likes of the NY Times have sharply criticized many financial institutions, and in some cases, have even gone as far as insinuated that they are breaking the law. Some examples of these horrible activities include student loan companies that factor in things like career path and which college you attend when determining your loan eligibility and interest rate, or mortgage companies that are offering wealthier white borrowers loans more often, and at more attractive terms, than minority, less wealthy borrowers. It turns out, in fact, that mortgage companies also offer their sales people higher commissions for more profitable adjustable rate mortgages than they do for fixed rate versions (much like stock brokers usually try to sell clients annuities -- they have high fees and sales commissions of up to 8%!).

Now, if you read these stories without a cynical tilt you are more likely than not going to conclude that companies like Countrywide (CFC), Sallie Mae (SLM), and JP Morgan Chase (JPM) are crooks who are discriminating against anyone and everyone in the name of profitability. Those profits in the end wind up in the hands of wealthy executives and shareholders, which results in an ever-widening gap between the wealthy people making the loans and the less wealthy ones receiving them. This press coverage does result, at least in the short term, to lower stock prices and a general anger toward big business in general. In my view, these attacks are not only often unfair, but in some cases completely one-sided and oftentimes based on assumptions that are simply untrue.

For instance, is it fair to imply that it is at most illegal, and at least unethical, to factor in what degree you are seeking and what school you plan on attending when deciding whether or not to offer you a student loan and at what interest rate? Believe it or not, lenders offer loans to people based on what they think the odds are of being repaid. The better your credit, the more likely you are to not only get a loan, but also a low interest rate. Lenders need to consider this issue more than any other when deciding who to lend money to. The higher the risk, the less often you will qualify for a loan, and even when you do get approved, your increased credit risk results in higher interest rates.

Now, does anyone think that which college you attend and which career path you are pursuing might be relevant factors in determining a borrower's creditworthiness? The fact is, there is a direct correlation between education, career, and annual income. It also stands to reason that the more money you end up making, the higher probability there is that you will be able to pay back your student loan. Therefore, is it unfair to accuse Sallie Mae of illegally discriminating based on school choice or career path? Most economists would say "yes."

The same arguments can be made on any number of fronts. Do a smaller percentage of minority borrowers get low interest rate loans because of their skin color and ethnic background, or is it because of their credit worthiness? Most likely, the latter. That does not mean we should not strive to put in place policies that seek to get minority education levels and incomes on par with everyone else, it just means that accusing the banks of racism is probably crossing the line.

The current mortgage and housing industry downturn we are seeing is partly due to the fact that lenders actually abandoned these basic lending principles. Traditionally, the better your credit history, the better loan you were offered. Not surprisingly, the housing boom led companies to get greedy. The more loans they made, the more money they made (at least in the short term, as we are finding out now).

The result was that the lenders completely turned their lending practices on their head. If you couldn't afford a standard 30 year fixed rate mortgage with 20% down, a new type of loan was created for you allowing little or no down payment and an attractive teaser interest rate. All of the sudden, people who couldn't get loans were able to go out and buy houses they couldn't normally afford. And that's how we got ourselves in this mess.

Amazingly, we lived in a world where the better your credit, the worse your loan terms! High quality borrowers put 20% down on their house and paid 6% interest while sub-prime borrowers put less down and got low single digit introductory rates. How on earth does that make any sense?

It doesn't, but people are paying for it now. Many lenders have either gone out of business or are losing money hand over fist now since they failed to align the credit worthiness of the borrower with the loans they were offered. And yet, some people want to criticize smart lenders for doing their due diligence and aligning credit histories with interest rates.

Consumers are also to blame since those facing possible foreclosure are constantly being quoted as saying they were so intent on getting their house that they didn't read the loan agreement before signing it. Well, if you were about to be loaned hundreds of thousands of dollars and didn't bother to take the time to read the paperwork to find out how much that loan was going to cost, maybe it's your fault for taking the money just as much as it was the lender's fault for offering it to you.

I'm getting a little sidetracked here, but the basic point is this. It is imperative that lenders size up the creditworthiness of borrowers to determine loan terms that are appropriate to compensate them for the repayment risk they are taking. Doing so is not illegal or unethical, although hundreds of biased press stories will try to convince you otherwise. These issues are all coming to a head in 2007 and due to the highly divided political landscape our country is facing, people are becoming more and more inherently biased. It's a shame that this is the case, but it is simply reality. And it's not just the Times, of course. Conservative papers will be coming from the exact opposite end of the spectrum. It's just the world we live in today.

This is important from an investing standpoint because you need to consider these issues if you are going to allow the media to play a role in your investment decisions. I would recommend that you not base your investing on what you read in the media. Due to inherent biases, there is going to be information left out because it doesn't prove a certain desired point, and other information is going to be embellished to make a certain case seem even stronger.

The best thing to do is to base your decision on the facts, not on opinions. In many cases that means taking what public companies say at face value. It is true that there will always be Enrons and WorldComs in this world. However, there are far more biased press reports that ignore facts than there are crooked companies and executives. If you are trying to research a company's mortgage portfolio, for instance, and the company is willing to break out in agonizing detail exactly what loans they have made (what the delinquency rates are, what the credit scores of the borrowers are, etc.), then you are probably better off analyzing that data than the opinions expressed in the media.

If a company is unwilling to disclose the data you feel you need to make an appropriate investment decision, then find another company that will. In the world we live in today there are too many people with an agenda or a bias that colors what they feel, think, and publish. Heck, I'm guilty of it too. If I'm going to write about a stock that I am invested in, won't I tend to be bullish? Of course.

However, the merit of my opinion can be greatly increased if I use facts to back up my assumptions. If someone offers up facts and you agree with their underlying assumptions, it is far more likely they will be right. If you read or hear something with a lot of opinion and speculation, but little in the way of facts (say, for instance, in the case of Warren Buffett's supposed interest in buying Bear Stearns), perhaps it is prudent to be more skeptical.

Take the case of Bear Stearns, for example. On Wednesday the NY Times reported that Warren Buffett was discussing taking a 20% stake in the company. There was no evidence in the story that suggested the rumor had any merit. Within 24 hours numerous reporters were doubting the story after talking with their sources and Bear dismissed the rumors directly. We cannot know for sure if Buffett will wind up buying a 20% stake in Bear Stearns, but based on the factual information we have, I wouldn't be willing to bet any money on it.

Full Disclosure: No positions in the companies mentioned at the time of writing

Reader Mailbag - Is E*Trade a Bargain?

Carol from Phoenix writes:

"Chad, I was wondering if you would comment in your blog about E-Trade (ETFC) from a contrarian, value viewpoint. Their stock has been beaten down lately, but their fundamental business seems strong, and they appear to have rid themselves of what little subprime exposure they had. Thanks!"

Thanks for the question, Carol.

I decided to publish my answer on the blog because I have actually been looking at E*Trade in recent days. This is exactly the kind of contrarian play that I think value investors should be looking at within the financial services sector. It falls into the category of being beaten down due to mortgage market issues, but I do think there is a lot of long-term value here, given that mortgages are not a core focus for E*Trade. Let's take a look at why the stock has fallen so much. The shares are down a stunning 54% since June to $12 each.

In recent years E*Trade has started offering its core retail brokerage customers a wider array of financial products, including bank accounts, certificates of deposit, mortgages, and home equity loans. Not surprisingly, they are not immune to the mortgage market meltdown. Earlier this month, the company announced it was joining the ranks of those firms moving to shut down their wholesale mortgage business due to market conditions. That, along with a higher than expected provision for loan losses and some institutional brokerage restructuring costs will result in dramatically lower earnings for 2007. E*Trade now expect full year GAAP earnings per share of $1.10, down from their prior target of $1.60 per share.

So, to answer Carol's question, does ETFC represent a good contrarian value play? To me it appears that it does. With any contrarian investment idea, you will have to be patient, but buying a premier franchise for what could very well turn out to be less than 11 times trough earnings per share looks like a very attractive valuation.

There have been rumors of a merger with Ameritrade (AMTD), but I would not expect a deal in the short term as E*Trade gets their house in order. Ameritrade CEO Joe Moglia would love to do a deal, I'm sure, but at these prices, E*Trade is better suited fixing their issues and waiting for a more normalized profit picture before entertaining offers that maximize shareholder value. A deal does make sense at some point though, as online brokerage mergers have a ton of synergies that can be realized.

You may be curious if I have bought any ETFC shares yet. The answer is no, but not because I don't find it an attractive option. It is simply impossible to buy each and every attractive stock when managing fairly concentrated portfolios. There are a lot of financial stocks I think are too cheap, and I own some and don't own others. It's just a numbers game really. If you are looking for portfolio additions in that space, E*Trade is definitely one worth considering.

Full Disclosure: No positions in ETFC or AMTD at the time of writing